Tag Archives: marketing

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Does Your Marketing Pass This 10-Point Test?

April 3, 2020
hans
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Good marketing, whatever form it takes, always meets certain criteria. That’s what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test.

I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up.

1. Does it focus on the solution or benefit you provide?

Too often ads simply list product or service features. Don’t make your prospects work that hard to figure out how your product or service can help them. Tell them straight out.

2. Does it have one, clear message?

What’s the one message you want to communicate? Make sure it’s not buried in too much information or it may not get across.

3. Is it focused on one, specific group of prospects?

Do you know who you are talking (and marketing) to? Make sure your marketing is targeted at one, specific group of prospects – it’s the only way to make sure you are addressing their needs.

4. Is it written in language these prospects can relate to?

If you want your message to resonate with your prospects, make sure it speaks to them, both in content and in the tone and language you use.

5. Does it feature your Unique Selling Proposition?

This is the ONE thing that sets you apart from every other product or service your prospect could possible buy to fulfill the same need. It better come across loud and clear in everything you do

6. Does it have one, compelling point of focus?

Ever see an ad with so many things in it you didn’t know where to look first? Your prospects won’t know either if you try to cram too much into your ads or promotional materials.

7. Does it accurately communicate your business’ personality?

Yes, your business has a personality and everything you do should reflect it. You want your prospects to feel like they “know” you. If you change your personality every week, they won’t come to know and trust you.

8. Does it give prospects more than one reason to respond?

Not everyone is ready to buy, or take the one, primary action you want them to take. Make sure you give them another reason to respond, or they are simply a lost lead.

9. Does it give prospects more than one way to respond?

Make it easy and convenient for prospects to take action. What if you only offer an email or web site address and someone doesn’t have computer access, or they’re away from their office but they want more information right now?

10. Do you have a specific objective for the marketing?

If you don’t know what your marketing is designed to achieve, then how will you know if it was successful? Always have a plan and an objective for everything you do.

https://itlistbuilder.com

Secrets Revealed: Triple Your Business With List Building

April 3, 2020
hans
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No Comments

There are several things that you can do to really boost profits within your business but the real secret is collecting emails.
Several companies have already realized huge profit gains by simply adding one simple step to their business…collect your clients name and email address.

Doesn’t sound very profitable until you realize what you can do with that information. No I am not talking about spamming, I am talking about sending emails to your client that they can’t wait to receive.

One business that implemented this technique sells video games, hardware, ext. After walking up to the counter to pay for their merchandise the cashier simply asks for their information and includes the email address of the buyer. What better way to get someone back into your store than inviting them. So how do you send your clients an email without their getting angry and yelling spam?

Send them legitimate offers that make sense. If you just email your client to tell them to come back to your store then their is no real reason for that email. In fact the person who received it might think it to be junk mail. How about setting up your system to email a person 3 days after they purchase from you to let them know that when they come back, they have a 10% discount waiting for them. You let them know that all they need to do in bring in a special code that you give them or just let them know to mention the email.

There are several ways to profit from you list, especially if you run an online business. What you have read here is just the tip of the ice burg. What is written here is the very basics. The real aspects come with knowing how to multiply profits several times with other email techniques. Beware that when you start an email list you are going to run into several “road blocks”.

One such road block is managing your email list with the right server. Certain domain names get email delivered to your prospects much better than others. This is due to spam blocking my many of the major email companies. Another road block is timing your emails to go out at the right time. Send your email at the wrong time of day, or even the wrong day, and you may not get any responses. Another big problem is managing spam complaints. So what can you do to ensure that you do things right the first time?

There is a new website that is being released that does reveal many of these major marketing techniques. Many of the secrets revealed have more than doubled profits for several businesses…online and offline. If you are interested in finding out more about the website you will need to see the resource box of this article.

https://my-it-services.com

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