Using videos to market your product or service is a fairly new trend, and given it’s popularity it’s safe to say that it’s a trend that’s here to stay. If you don’t want to get left behind, you’ll want to embrace video marketing for yourself, the only issue is should you do it yourself or should you hire video marketing services to help you out?
Making a good quality video is fairly easy with the inexpensive equipment you can get. It won’t cost a lot and it can be done by pretty much anyone. It’s not like a t.v. commercial, it doesn’t have to have some great acting or effects, it just needs to be clear, easy to understand and offer something of value.
“How to” videos are very popular for that reason. People will view your video more often if you show them how to do something. If you’re in the dog training niche you could show them how to do something with their dog, if you’re in the internet marketing niche, you could show them how to do something online.
Again, it’s all about offering them some helpful information that will make it easier for them to do something for themselves. You don’t have to worry about a lot of flashy graphics and effects, just make sure you talk slowly, clearly and you provide good information with some visual aids.
Of course, if you hire a service they can take care of all that for you.
Once you’ve got your video made, you will need to distribute it all over the web. Of course, most will start with YouTube, which is a great place to start, but there are thousands of sites online that will allow you to upload your video, most of them are free, so it can take some time to find them all and submit your video.
Again, you can hire a service that will take the tedium out of the process for you and do all the work. If you are considering hiring a service you have to be very careful. Make sure that you get a signed agreement with them that not only spells out what they will do (create the video, how many sites will they distribute it to?) but also get references.
Look over their portfolio of work. Look a the quality of the videos. Do they guarantee in writing that you will get a certain number of visitors based on the videos? Since they are doing all the work, and targeting the sites to upload the videos to as well as doing the keyword research and creating the videos, they should be able to give you some sort of an idea.
Take a close look at their references and testimonials. Did they deliver on the promised traffic? And don’t forget to have the price for their services all spelled out so there are no surprises.
Using video marketing services can be a great way to jump start the traffic to your site, but it will be expensive. Any reputable company that can really deliver can pretty much charge whatever they want. If you have deep enough pockets and do your due diligence so you know just what you’re going to get, I say go for it!